Building the operational layer for the world's largest analog industry.
Trade contractors keep the country running — maintaining buildings, infrastructure, and the systems we all depend on. But most still run their business on phone calls, WhatsApp, and spreadsheets. AI changes that. For the first time, contractors can scale without scaling their back office. We're building the operators that make it happen.
Sarel van Baalen
Founder & CEO
Former construction professional. Spent five years at a tier-one international contractor, managing projects worth tens of millions. Oxford MBA. He's seen first-hand how much time gets lost to paperwork and chasing information between systems. Before Tradestack, he scaled a construction tech company from five people to thirty-five.
Vaibhav Pandey
Co-founder & CTO
Former mechanical engineer turned software engineer and product builder. Building AI products since before ChatGPT existed. Previously built field automation software used by thousands of workers across multiple countries — the closest thing to what Tradestack does today. He knows how to build AI that works for people on the ground.
Sep 2024How Tradestack launched their MVP in 6 weeks using LangGraph Cloud
Case study
Sep 2025From WhatsApp Message to Xero Invoice: How Tradestack Ships AI Agents
Case study
Aug 2025Agent X — top 5 finalist from 180 applicants for multi-agent orchestration
Hackathon
Apr 2025Using AI when quoting and going VAT registered
Podcast
How AI Agents Will Transform Construction Contractors
Podcast
Selected for exclusive startup programmes backed by the world's leading AI and cloud companies. These programmes provide dedicated engineering support, priority access to frontier models and APIs, and significant compute credits — giving Tradestack the infrastructure to build at the cutting edge.
Want to see operators in action?
Book a 20-minute demo and see how Tradestack handles real work.